An outdoor hiking equipment rental company in Jeju
Under the slogan “Waste Less, Wear Longer”, SOTSOT REBIRTH sought to embody all the eco-responsible activities of Kolon Sport. As such, the store itself incorporates the revival buzzword, as SOTSOT REBIRTH’s adorable pastel pink building was originally occupied by a hoe (raw sliced fish) restaurant. He minimized the use of finishing materials and used the original structure of the building without modifications. The renovation project was managed by Jo Nagasaka of Schemata Architects.
Furniture such as product shelves and chairs were made from waste collected at sea, such as plastic buoys, which were then tied with used mountaineering ropes. The materials were personally gathered by store employees from the beaches. (Each piece of Styrofoam on the stairway to the second floor is marked with where it was picked up.)
In addition, the store also features the photography of artist Ci KIM, who has vividly captured scenes in Jeju where trash has been dumped, as well as the works of craft artist Choi Su-yeong, who weaves items such as floor mats using leftovers. tissue.
SOTSOT REBIRTH only sells 100% recycled products. The first floor features Rebirth products while the second floor showcases products made by upcycling brand Re;code. Rebirth and Re; code share common ground in that they both use surplus clothing. While Re;code completely disassembles these garments to make new products, Rebirth uses relatively simpler methods such as attaching new decorations or adding layers of fabric.
The store offers limited edition patches for sale with the aim of facilitating the long-term use of old outdated eco-friendly clothes or bags by re-decorating them with patches and embroidery.
Various programs are also provided to maximize the long-lasting experience, including the “repair and wear” program. Starting with the repair and wear program to attach patches to damaged garments, Kolon Sport will further develop workshops that customers can directly participate in.
In keeping with the regional characteristics of Jeju, namely its capricious climate, the store runs a rental program for Kolon Sport products such as raincoats. By renting reusable raincoats instead of disposable plastic raincoats, it allows customers to think about sustainability as the most topical issue.
In recent years, many companies have started promoting eco-friendly slogans, which are often used for “greenwashing” (misleading environmentalism) as mere marketing tools with little environmental contribution in practice. In this regard, a Kolon employee commented, “The days of companies chasing money above all else are long gone. It’s a time when even the fashion industry needs to talk about values instead of just thinking about how to look flashy,” adding, “Re;code is a brand created by Kolon Sport. ten years ago when environmental awareness was not as high as it is today. The fact that we have maintained our own recycling brand for ten years should demonstrate our authenticity in itself. In keeping with Jeju’s regional characteristics, namely its capricious climate, the store runs a rental program for Kolon Sport products such as raincoats. By renting reusable raincoats instead of disposable plastic raincoats, it allows customers to think about sustainability as the most topical issue.