Iceland offers to transform locking sweatpants into hiking shoes for free to help travelers ’embrace the adventure beyond the couch’
- The transformation will be carried out in a pop-up in downtown Reykjavik
- The boots will be “sustainably made with guilt-free vegan materials”
- Icelandic rapper Cell7 recorded music video to publicize the service
To encourage travelers to let go of the stress of blockages and embrace adventure beyond the sofa, Iceland is proposing to turn pandemic sweatpants into hiking shoes.
The transformation will be performed at a pop-up on Rainbow Street in downtown Reykjavik throughout July, where tired sweatpants will be transformed into unique sweatboots – for free.
The offer can be booked on sweatpantboots.com and is open to anyone with a valid airline ticket showing their arrival in Iceland’s Green List from June 24.
To encourage travelers to let the stress of blockages go and embrace adventure beyond the sofa, Iceland proposes to turn pandemic sweatpants into hiking shoes
The website says, “They’ve given you endless days filled with video calls and countless nights of frenzy and take out. Now Iceland will take your trusty pandemic sweatpants and turn them into custom hiking shoes suitable for your first big adventure beyond your couch.
The boots are made in partnership with Will’s Vegan, a sustainable and eco-friendly boot brand, with design and creation by Icelandic designer and founder of Another Creation, Yr Thrastardottir.
The website explains that the boots will be “sustainably made with guilt-free vegan materials … as friendly to the Earth as your feet.”
But he adds, in light of the Icelandic volcanic landscape: “Jogging boots won’t protect you from molten lava. Nothing will. Please venture out safely. ‘
To celebrate the launch of Sweatpant Boots, Icelandic rapper Cell7 and former Stop Wait Go group song producer Asgeir Orri Asgeirsson have recorded an exclusive new song – The Sweatpant Boot Song – along with a supporting film, which you can look here and above.
To celebrate the launch of Sweatpant Boots, Icelandic rapper Cell7 recorded an exclusive new song – The Sweatpant Boot Song
Zoe Aston, psychotherapist and mental health specialist, said: “Over the past 18 months being locked up has had a significant effect on our mental health. Most of us have found solace in our lockdown sweatpants that have become an emblem of the rut we’re stuck in.
“Now, as things change again, we can all benefit from recycling our sweatpants into something new, to represent what you’ve learned rather than just leaving the experience behind.
“As a result of the trauma we’ve all been through, we now also have stress stored in our bodies, so the best way to end the stress cycle is to experience euphoria and excitement. Iceland offers you exactly that: the opportunity to let go of stress, trauma and blockages by living the adventure, and to move forward with a new pair of shoes symbolic of everything you have learned. during the pandemic.
Sweatpantboots.com said, “They have given you endless days filled with video calls and countless nights of frenzy and take out. Now Iceland will take your trusty pandemic sweatpants and turn them into custom hiking boots suitable for your first big adventure beyond your couch.
Gudni Th. Johannesson, President of Iceland, commented: “We all hope that the end of the pandemic is in sight and that we can soon resume our normal life after a year of various restrictions in society. And we can travel again. It is a pleasure to be able to welcome guests to our beautiful country again. ‘
Sigridur Dogg Gudmundsdottir, Head of Visit Iceland, said: “For those who are ready to travel again, we want to make sure that you are ready to live the life to the fullest and have the adventure of your dreams. And some lucky visitors will be able to do so with their own unique sweat pants boots.
Can’t visit Iceland? You can try on a virtual pair of sweatpants at sweatpantboots.lookslikeyouneediceland.com.