Lulumen and Huckberry have teamed up for hiking and yoga gear
Famous yoga clothing company Lululemon has teamed up with upscale outdoor brand Huckberry to launch a collaborative line. Confused? U.S. too.
The Huckberry brand leans heavily on the rustic and the outdoors, while Lululemon is cuter and infinitely more comfortable on a yoga mat than on a mountainside. According to Huckberry’s ever-charming marketing copy, they started working with Lululemon because “the innovators over there in Vancouver, Calif. Are absolute fabric wizards, offering perfectly composed cuts and scientifically engineered materials that would make you blush. the Iron Man costume ”. The flagship item in this line appears to be the Huckberry Navigation Down Jacket, which retails for $ 248 and is already sold out in all sizes except small and medium.